I have worked closely with Lidia for several years and can wholeheartedly recommend her as a qualitative researcher. She conducts in-depth interviews and focus groups with exceptional skill and professionalism and brings a deep command of qualitative research methods to her work. Her reporting is consistently insightful, clear, and rigorous. I trust her completely to represent us with our most scrutinizing clients.

Director of Marketing Research, Home Innovation Research Labs

Pulse Group has been an invaluable research partner for CHFA for the past five years. Through our annual member survey and consumer research studies, their team helps us deeply understand the Canadian consumer and translate complex data into clear, actionable insights. These insights are critical in enabling our members to make better, more informed business decisions in a rapidly evolving marketplace. What truly sets Pulse Group apart is their collaborative approach. They are always there to help us unpack what’s happening in the minds of both Canadian consumers and our member base, providing thoughtful guidance and context every step of the way. Their work delivers real value to our organization and the industry we serve.

Vice President, Marketing & Communications, Canadian Health Food Association

Pulse Group has been a valued research partner for Aramark Canada across multiple custom projects in the higher education space. Working with Lidia, we’ve consistently felt supported by a thoughtful, collaborative partner who truly understands both the research and the operational realities behind it. Lidia brings a rare combination of strong moderating skills, strategic thinking, and practical guidance. She listens closely, asks the right questions, and helps translate complex findings into clear, actionable insights.

Vice President, Marketing & Culinary, Aramark Canada

Lidia is an exceptional research partner. Her moderating skills are outstanding—she listens deeply, probes proactively, and consistently uncovers rich insights thanks to her strong grasp of the underlying business needs. She connects naturally with consumers of all ages and backgrounds, creating an open and authentic environment for discussion. Coupled with her reliable project management skills, she makes every engagement seamless and high‑quality, translating the research learning into clear, insightful recommendations.

Associate Director Consumer Business Intelligence
CPG Personal Care and Health Care

We've used Pulse Group Inc. for several of our bilingual large-scale research programs to drive improvements to our major marketing platforms. They have been a pleasure to work with, and are very professional, organized, and insightful. Pulse Group has become one of our preferred vendors and I'd highly recommend their research services.

Consumer Insight for a major Canadian Retailer

I have used Lidia and Pulse Group in both quantitative and qualitative studies over the past several years with a variety of clients/industries. Lidia and her team have always approached each and every assignment with amazing depth and clarity of understanding, pointing out how we might modify questions etc to gain a deeper, richer understanding. And following the study design and testing and after the field work, their prompt turnaround and reporting detail is exemplary, providing rich insights from the findings. And even after the report and presentation, they have always been more than helpful in providing further opinions and insights (following additional cross tabulations in the quant studies for example).

Senior Account Director, Marketing and Communications Agency

I have worked with Lidia and the Pulse Group over a number of years and a wide variety of projects, ranging from concept optimization for new innovations at Coca-Cola, to full brand restaging at Cadbury/Kraft. Not only is the ideaMap methodology extremely useful in optimizing brand strategies and innovation, but Lidia and her group are true strategic partners in the process. Pulse gets right in there as part of your team, to offer truly expert insights and strong strategic guidance. I continue to recommend the Pulse Group for a variety of projects with leading CPG clients, with superb results every time.

CPG Marketing Consultant

I have conducted many projects with the Pulse Group in a wide variety of packaged goods categories and always found them to be thoughtful, strategic, thorough, flexible and Client-oriented. Their methodology has been most useful in enabling my Clients to identify the most resonating communications strategies, specific sell-lines and claims that helped focus the creative development process and saved a lot of time. I would highly recommend Lidia and her team to help sort out strategic issues your brand may be facing.

CPG Marketing Consultant

Pulse Group provides a unique combination of quantitative techniques with qualitative insight. Most recently, Pulse has help our business gain greater insight into consumer reaction to product messaging. We used this learning to create relevant and focused package messaging and will further leverage these insights across other consumer touch points. Lidia and her team deliver excellent client service and are able to contribute good business thinking to their research approach.

Insight Manager, Packaged Goods Company

As a researcher having worked in the CPG research arena for the past 23 years, my long standing relationship with the Pulse Group over the past decade is in itself a testament to the insightful, strategic value-add this group brings to any study we have partnered on over the years. Lidia's background in both marketing and research together make for a great combination of Brand building fundamentals that is not always typical of research suppliers. This boutique research house goes above and beyond to work in partnership with the client from the beginning of the project working as both a marketer and thinking as a researcher through to the end of the deliverable. The result is always strategic, meaningful, insightful and significant to the Brand.

Director of Knowledge and Insights, CPG

The team at the Pulse group was able to provide us with excellent qualitative groups examining the potential opportunity of launching a new product into the Canadian market. The groups provided us with an in-depth understanding of the current habits and attitudes of consumers and highlighted the issues in going to market. Important consumer insights were gained along with clear recommendations on positioning concepts as well as potential advertising which helped support our decision making.

Marketing team, Health and Beauty Distributor

When working with Lidia and her team at Pulse Research I am not only confident the project will be executed well, I am confident I have the collaboration of a strong strategic partner.

Insights Manager, Health and Personal Care Company